Relying on foreign exchange rates can result in missed opportunities. Overpricing drives customers away, while underpricing leaves revenue on the table. For example, a $9.29 USD Big Mac meal could cover an entire week's groceries in Vietnam.
That's why global leaders like Spotify, Slack, and Netflix use regionalized pricing based on Purchase Power Parity (PPP). Fair X simplifies PPP pricing. Whether you are a large enterprise or an independent creator, FairX is here to help your product stay competitive, relevant, and fair worldwide.